Participantes
Nome e Signo
Patrizia Boglione is a versatile professional known for her expertise as a Brand Strategist, Trend Researcher, and Creative Education Designer. Currently, she holds the pivotal role of Creative & Brand Vicepresidente at Translated, where her focus extends to branding, creative translation, and cultural intelligence. Simultaneously, she serves as the Creative Director at Imminent, Translated's cutting-edge research center dedicated to language, Artificial Intelligence, and Neurosciences.
In addition to her dynamic roles, Patrizia is deeply involved in Creative Direction, guiding and shaping innovative approaches within the realms of design and communication. Her commitment to Personal Growth is evident in her multifaceted career, where she consistently strives for professional and intellectual development.
Embracing a forward-thinking mindset, Patrizia is an advocate for Future Thinking, ensuring that her work at the intersection of language, technology, and neuroscience remains at the forefront of industry trends. In 2021, she founded TrendAlchemy, a Trend & Brand Design Lab that embodies her passion for in-depth trend research, compelling brand storytelling, and strategic brand positioning. Her contributions reflect a commitment to pushing the boundaries of creativity and shaping the future landscape of her field.
Webinar Green Futures “ADCE AWARDS 2023 Creativity Trend Report" by Patrizia Boglione
O ADCE revela as Principais Tendências Europeias 2023 que irão moldar a publicidade e o desenvolvimento criativo para os próximos anos.
O Art Directors Club of Europe - ADCE - lança o seu primeiro Relatório de Tendências, apresentando insights da indústria da comunicação visual como uma análise baseada em quase mil projetos publicitários que participaram nos Best of European Design and Advertising ADCE Awards 2023.
Com curadoria de Patrizia Boglione, o Relatório de Tendências 2023 analisará as mais novas tendências no mundo da criatividade e como ela evoluiu em resposta a diferentes fatores sociais, demográficos e ambientais. O objetivo não é apenas mostrar a excelência da criatividade mundial, mas também destacar interpretações diferenciadas da experiência humana.
O relatório será apresentado com um Webinar, dia 24 de abril às 10h30 através do canal Zoom com o apoio do Clube da Criatividade de Portugal.
O Webinar é gratuito com inscrição.
ENG
ADCE is unveiling the Top European Trends 2023 that will shape advertising and creative development for the years ahead.
The Art Directors Club of Europe - ADCE - releases its first Trend Report, featuring visual communication industry insights as an analysis based on almost one thousand advertising projects that participated in the Best of European Design and Advertising ADCE Awards 2023.
Curated by Patrizia Boglione, the Trend Report 2023 will analyse the newest trends in the world of creativity and how it has moved in response to different social, demographic and environmental factors. The aim is not only to showcase the excellence of worldwide creativity but also highlight nuanced interpretations of the human experience.
The report will be presented with a Webinar, on April 24th at 10:30 am via the Zoom channel with the support of the Clube da Criatividade de Portugal.
The Webinar is free with registration via this link
