CTN // A NEW PURPOSE

Generating renewable energy from 20 countries, the energy company has the ambition to be 100% green by 2030 using wind, sun and water energy.
For this it was time for the brand to occupy a place of relevance in the change of behaviors that are capable of generating sustainable, economic and environmental impact, as well as strengthening its support and focus on the transformation of a greener, more inclusive, more collaborative world.

“It's in our hands. You can only change the world if you can change yourself.”
CTN // A WORLDWIDE STRATEGY

Why communicate anything other than an intention, if everything else about brands and commodity products is already known?
The main challenge is to unify communication in different countries through a new purpose.
That’s the global EDP signature: Changing Tomorrow Now.
This is the first time the brand has launched a positioning matrix and new narrative simultaneously in all the countries where it operates.
CTN // THE VOICES OF EDP - THE AGENTS OF CHANGE

If our mission is to influence, let's empower those who, today, are trying to do it.
Real people with real challenges. Using them as the main focus of communication, will make EDP's ambitions as credible as its individual actions during the year. Five different ways to spread the message of change.

With Francisco Lufinha crossing an ocean with just the force of the wind. With Vhils creating a new marine reef, reusing materials from deactivated thermoelectric plants. With the Surf For Tomorrow team preparing tomorrow's surf champions. Developing Solar Communities where energetic solidarity is the main unifying force. With Carolina Piteria using art to alert us of the necessity to change now.