CHALLENGE
making Klarna, a fintech that offers solutions for simplified payments, be perceived as an ally on Black Friday in Portugal, a country where the population is not accustomed to making installment purchases.

INSIGHT
why not identify moments when Klarna is not only smooth but also smaaart and use a more local language to connect with the Portuguese?

SOLUTION
1. we devised a versatile copy structure that can be adapted to any situation: “When , pay in 3.”

2. we infused the campaign with local expressions and mannerisms.

3. we secured DOOH and OOH spaces to showcase copies that resonate with the audience’s moment.

and continuing with the mission of positioning Klarna Portugal as a solution for financial challenges during the festive period – when we tend to spend more than planned -, the Christmas campaign maintains the copy structure from Black Friday, featuring witty creatives that stretch the brand’s identity a bit further.