SeaTheFuture is a crowdfunding platform that connects ocean conservation projects worldwide with marine life enthusiasts who want to help preserve it.

our challenge in this project was to help them receive more donations at the end of the year.

INSIGHT
the end of the year is the time when people make those famous resolutions. however, despite good intentions, many of them are forgotten over time.

what if we could show people that it’s possible to check off at least one of them even before the year ends? and despite being one of the big ones – helping conserve the oceans – it can be easy and quick!

SOLUTION
we created dozens of possibilities for end-of-year lists, emphasizing cultural specificities of the countries where SeaTheFuture operates, with one detail: one item is always resolved.