How to get attention for the launch of the 2nd season of Sex Education?
It’s a viewership success and a show full of characters that question the traditional, while valuing individuality and self expression. The campaign featured 3 main actions:

_a giant OOH concept illustration by João Maio Pinto, on a massive billboard near the main University campus in Lisbon.
_a guerrilla takeover of napkin holders on the same campus and universities across the country. Each napkin holder was filled with original original illustrations by the urban artist Wasted Rita, printed on paper napkins, approaching sex topics in a funny and outspoken way.
_and guerrilla posters with an alphabet soup game, inviting people to highlight "tabu" words that are so common when we talk about sex.