In the first module of ETIC's Motion Design course, I was challenged to make a title sequence of a film I liked.

Being a lover of design, typography and Helvetica, the choice was immediate: the documentary Helvetica (2007) by Gary Hustwit. Based on the discussion in the documentary, Helvetica Yes or Helvetica No, I chose to answer the question that came to me early on: what would a Helvetica world look like?

Inspired by the aesthetics of Saul Bass, this is the result of a very likely concept in an alternative reality, where the works of Paula Scher or David Carson were all made with Helvetica.

All the work was conceived and produced by me, from the illustration to the animation.